Plug-in electric vehicles took 89.3% of the car market in Norway in November, up from 91.2% year-on-year. Fully electric vehicles (BEVs), however, increased their share year over year, from 73.8% to 81.6%. Plug-in hybrids continued to slow, falling to 7.7% from 17.4% YoY. Overall automotive volumes were 19,513 units, up nearly 28% year-on-year. November’s bestseller was the Tesla Model Y.
November’s combined plug-in market share of 89.3% included 81.6% fully electric vehicles (BEVs) and 7.7% plug-in hybrids (PHEVs). The shares compare to 73.8% BEV and 17.3% PHEV, a year ago.
Against the backdrop of a strong month for overall auto volumes, BEVs recorded their highest monthly registration volumes ever, at 15,915 units. Their share was the 2nd highest on record, since March this year (86.1%).
While BEVs have steadily increased their market share, PHEVs have continued to be squeezed out. They have only amassed an 8.1% car market share this year, down from 21.5% at this point in 2021.
Combustion-only powertrains recorded their lowest ever share, taking together just 3.4% of the market (just 1.2% gasoline), with a combined volume of 667 units.
Tesla was back to volume deliveries in November, with 3,309 units of the Model Y registered, almost 3 times the amount of the second, the Volkswagen ID.4. The BMW i4 came in 3rd, just ahead of its sibling the BMW iX.
The volume of 908 units of the BMW i4 was by far its largest month so far, more than 3 times the previous peak (in May this year). Similarly, the Volvo XC40 recorded its highest monthly volume ever, with 842 units.
As for the emergence of newer models: Toyota’s BZ4x, which reappeared for the first time last month (after initial problems starting), registered a decent 342 units, although these could catch up with a backlog of orders, rather than indicating the volume of sustained demand. , time will tell us.
Just outside the top 20, the VW ID.Buzz continued to grow, reaching 215 units in November, moving it to 22nd place. Similarly, the Nissan Ariya reached a new high of 163 units, taking 25th place.
Further afield, the new MG4 continued to ramp up, registering 70 units in November (compared to 55 previously). The new Nio ET7 saw commercial volume for the first time, with 32 units. The Nio ET7 is a large premium saloon (around €70,000 base) with nearly 600km of range, which recently won Germany’s coveted “Golden Steering Wheel” award.
The new Nio surpassed the sales of the new BMW i7 (24 units) of the similar segment in November. It will be interesting to see which of these two premium sedan models see more volume over time, although the BMW is priced much higher (around €115,000 base in Norway).
Now let’s move on to the longer-term results:
Thanks to strong deliveries in September and November, the Tesla Model Y took the top spot by a wide margin, taking over the lead from the Volkswagen ID. VW was previously in the lead (May to August period) while Tesla production in Shanghai was erratic. The Skoda Enyaq remained in 3rd place.
Now that Tesla has decent levels of local European Model Y production (as well as Shanghai production), it’s hard to see the ID.4 regaining the top spot in the near term. It may also require a mass-priced vehicle (like the MG4 or similar) to displace the Tesla from now on, but only if the production volumes are there – great near-term demand.
Another benefit of Tesla is being able to get its products into the hands of customers without the 12-month wait that many other brands offer. For Norwegian customers, the Y model can be delivered in less than 2 months (January 23 if ordered today).
Here are the main climbers since the period from May to August:
Just outside the top 20, the Renault Megane – still on the rise – has already taken 22nd place and could close in on the top 10 on its current trajectory. Likewise, the VW ID. buzz, and Nissan Ariya, are both still growing in volume and climbing the ranks, and could soon crack the top 20.
Models are losing ground:
Some of these movements are due to a change in the distribution of supply, rather than to significant changes in demand.
For a recent update on Norway’s fleet transition to electric vehicles, see last month’s report.
With Tesla’s monthly delivery volumes in Europe now becoming more consistent, BEV’s share in Norway is consistently around 80% per month and growing. New affordable BEV models are appearing and multiplying to help fill remaining unfilled niches in the Norwegian car market.
We can expect December to produce record BEV share in the mid-80s percentage range and overall plugin share in the 90s.
What do you think of the remaining path to 100% EV in Norway? Please jump to the comments below and join the discussion.
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