Komi, a custom website page builder tool for influencers and celebrities to create and customize a landing page to promote their projects, today closed a $5 million seed round led by Contour Venture. Partners.
Launched in October 2021, Komi is designed to provide content creators, musicians, athletes, celebrities and other creative talents and personalities with a central hub or “internet home” where they can customize a landing page that promotes of their latest podcast episode, YouTube video, music album, merchandise, tour dates, dating opportunities, social media accounts, and more.
“Komi was designed to empower creators. Millions of individuals around the world generate income from their online profiles, but many lack the set of digital tools they need. Komi works working closely with the world’s top creators and their teams to create the ‘all-in-one’ suite of products needed to build a deeper, direct and more rewarding relationship with their audiences,” said Lewis Crosbie, Co-Founder and CEO of Komi, in a statement.
The startup has also partnered with major platforms such as TikTok, Instagram, Twitter, Pinterest, Snapchat, Spotify, Apple Music, YouTube, SoundCloud, Twitch, and Shopify, allowing users to integrate all of their content and products.
Additionally, Komi includes backend tools that allow users to collect data, such as total views, revenue, clicks, and average click-through rate (CTR).
Komi is currently invite-only, but plans to open to the public in early 2023. The platform is subscription-based and costs $10 per month. For comparison, website builders Wix and Squarespace charge as little as $16 per month.
While the London-based startup declined to share its total user base, Komi told TechCrunch that it expects further global growth in the coming months. Fans interacting with Komi Pages have increased by 40% month-over-month since launch and user engagement has more than doubled in the same period, the company added.
Several big names use the product, including Lizzo, Elton John, Idris Elba, Matthew McConaughey and Eva Longoria, as well as social media personalities like Zoe Sugg.
Crosbie told TechCrunch that both big and small influencers are encouraged to use Komi. “The whole idea [of Komi] is that you can be a smaller duration influencer, like my friend Conrad. He can do it himself – he doesn’t need a music label or a manager to do it. [Komi] is self-serve,” Crosbie said. (For context, Conrad is a lesser-known British singer with 1.07,000 subscribers on YouTube, nearly 8,000 followers on Instagram and over 100,000 listeners on Spotify.)
And unlike Wix and Squarespace, which are aimed at businesses, Komi is designed specifically for creators, so it’s easier to use, Crosbie claims. “Squarespace or Wix provide templates for businesses, and creators are often treated as [small and medium-sized businesses], but they are not. Rather, they are consumers. So it has to be as easy as it would be for you and me,” he added.
As the creator economy grows, with approximately over 300 million creators worldwide, Komi’s landing page tool could potentially help many people, regardless of skill set, managers with clients from high level to the creators of a single group.
Music labels Red Light Music Management and Get Engaged Media also participated in the round, along with notable angel investors like World Cup winner and soccer player Mario Gotze, former Victoria’s Secret Angel and model Taylor Hill. , Ben Lovett of Mumford & Sons and Sven Ahrens. , Director, Global Growth at Spotify.
The funding will help Komi improve its platform and eventually roll out more fan engagement and monetization tools, the company told TechCrunch, but declined to provide specific details.
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