How the 40-year-old Liquid Death founder turned ‘the dumbest name’ and Facebook post into a $700 million water mark
Let’s face it: water is boring. Sure, it’s essential for your health and few drinks can be more crisp or refreshing, but most brands of bottled water are pretty bland and uninspiring – with the same interchangeable references to mountains, springs or of them. Over a decade ago, Mike Cessario began to wonder if he …